Max Factor Rebrand
Student project at
Academy of Art University
Disclaimer: This project is a derivative work of design and that makes not reflect the opinions of Max Factor. The website is the outcome of a student project.
To rebrand a dead, dying or defunct brand, to give it new life.
Create a new marketing strategy and visual system while retaining the brand’s original essence.
Max Factor was public in 1948 and was commercially successful. Procter & Gamble purchased it in 1991. Max Factor specialized in movie make-up.
The New Max Factor can produce innovative products and bring creativity and confidence to people based on the brand soul that creating personal glamour statements every day. Not only self-confidence in appearance but also focus on inner spirit.